He even worked for Sprite where a young man cleverly finds out the space for an old lady struggling to get a car parking. The idea behind those lines was to make Cadbury a reason of celebration for life irrespective of the age of a person. The line ‘kya swaad hai zindagi mein’ became an instant hit that time. THE BRAINCHILD AND INSPIRATION BEHIND EXCEPTIONAL ADSĪs kids, we vividly remember, the Cadbury ad where a young girl is seen running on the field in excitement celebrating the sixer from her boyfriend cricketer. Later, he went on to create some amazing ads. Both of them worked together on this ad, which still today is a pleasant to the ears and soulful to the heart. ‘ Mile Sur Mera Tumhara’ was his first work with his boss the late Suresh Mallik. Perhaps, the father of Indian advertising, life took a U-turn for Piyush Pandey when he abandoned his first love of cricket and ventured into the unchartered territories of advertising. From a tea tester to steering the wheel of the most coveted advertising agency of the world, Pandeymonium throws light on all aspects of Piyush Pandey’s life.
The creator behind the phenomenal ads of all times spills beans on his way of working, his life, his cricket days and the lessons he has learnt after spending more than 20 years in Ogilvy and Mather.
In my terms, the book is “ a pandora’s box to communication” and while I say pandora’s box, I mean it. This book is not only for creatives, but for any person who works in an ad agency. ‘Pandeymonium’ stands as a great lesson to anybody working in the advertising industry.
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